How does Google benefit from Android?

This was the question my friend and office colleague was asking me when we were, in general, discussing about technology.

I explained to him that Android will speed up innovation on the mobile computing front thus ensuring that users have a better and more PC-like web browsing experience on their mobile devices. This ensures that more and more users will starting browsing the net from their phones and thus ensuring that more and more traffic is driven to one of Google's many services where they serve Ads and also not to forget that Google Ads are scattered all over the world wide web.

Basically, Google believes in increasing size of the pie rather than increasing size of the slice in the existing pie. Interesting quote isn't it :). Well, I read about this quote in this news article by Financial Post which questions Google's business model on going the open source way with OpenSocial and Android.

Though I told my friend about the above, I wanted to confirm again if this is how Google really was hoping to benefit out of Android platform. So I did a little bit of Google'ing and and came across this interview given by Eric Schmidt and Andy Rubin, Director of mobile platforms at Google (the brain behind Android)

This is what Eric Schmidt, CEO of Google, has to say in his interview at PBS.

SPENCER MICHELS: Now you say you're almost giving this away, why?

ERIC SCHMIDT: We're giving Android away because we benefit when the Web is better. We benefit when more people are using the internet, especially on mobile devices. And we benefit because when more people use Google, more people use Google search and every once in a while those people will use our ads. So eventually we think an Android mobile user is pretty likely to use Google advertising and our studies indicate that mobile ads are going to be worth a lot more than the traditional ads that we sell.

SPENCER MICHELS: Why?

ERIC SCHMIDT: The easiest example to think about is how personal your phone is. Everyone here, everyone in our audience has a mobile phone, very hard to get away from them. That phone is with them, it knows where they are. Imagine how we can use that information to provide a more targeted ad, if it were appropriate.

By the way, it is a very good interview and would recommend reading it if you want to know Google's plan for Android and mobile computing.

Google forming the Open Handset Alliance and defining a new mobile platform called Android once again proves my point that there is this race to establish a linux-based mobile operating system/platform (Oh yeah.. Android is based on Linux. On top of Linux, they have a Virtual Machine which offers APIs similar to Java VM but is supposed to be much more advanced than Java VM).

But with Google intelligently forming an alliance which includes telephone operators to handset manufacturers to chip manufacturers, they are better poised to take over the Mobile Operating System space much to the dislikes of giants like Symbian and Microsoft.

Google not just stops there. They even have a announced a $ 10 million prize money for users who develop useful and compelling applications using Android. This is to ensure that more and more developers get involved in this effort.

The advantage, I could perceive, from Android could be the following:

Handset Manufacturers: They would not have to pay hefty licensing fees to proprietary mobile operating systems like Symbian and Microsoft. So the cost of the handset goes down thus boosting the handset sales.

Developers: Because it is an open platform and almost everything is available for free, you can pretty much write any application you want. Imagination (of course the phone's capabilities) if your limit.

Consumers/End Users: Because handset prices go down, consumers can afford to easily buy them and they also get to install and use thousands of applications that were developed by the open source community.

Telephone Operators: They get to benefit because consumers start using these web-enabled/web-based applications on their Android phones and thus the data traffic is going to increase drastically. Operators are going to charge for this data traffic.

Of course, not to forget Google (and others).. they would be benefiting as well from Ads clicked by users on their mobile phones.

I am not sure how successful Android is going to be. But my gut feeling says that it will take off well. But, I believe, for the mobile web to pick up really well, the network speeds have to improve a lot. They sure will. Its just a matter of time.

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For those read this post till this point, scratching your heads, wondering as to what Android was all about, please read below.

Google, earlier this month (Nov 5th, 2007) announced that it was forming the Open Handset Alliance which is going to drive the development of Android. Android is an open platform for mobile phones which consist of an operating system, a set of software modules for performing some of the common tasks on the phone (middleware, as we call it in software terminology) and a user interface. You also can download the software development kit (SDK) for developing your own applications that run on the Android platform.

[Article imported from -http://mohasinz.blogspot.com/2007/11/how-does-google-benefit-from-android.html]

Nokia N810 Internet Tablet released - Competetion of iPod touch ?

Nokia announces the release of their Internet Tablet, the Nokia N810.

You can view the official photos of this device here - http://www.nokia.com/A4136017?category=n810

Please do not confuse this device for a mobile phone because of the Nokia branding. The internet tablet is a wifi-enabled Mobile Internet Device.

This device provides you with an option to connect to the internet while you are on the move. You can do what you usually do with a PC.. you can browse, chat, make internet calls, access web applications and apart from that you can use it as a media player as well.. all this while you are travelling and away from your PC.

The device has a 4.13" (800x480 pixel resolution) touch-screen. Unlike iPod touch, you also have an option to use qwerty keyboard.

Also, it comes with an integrated GPS with an built-in maps and satellite navigation applications.

And yes (I am happy to say this :)), it is based on the Maemo Linux Operating System (Debian Linux derivative) . Now this is very important for the device to gain popularity. This device provides an environment where Linux developers from around the world can contribute towards developing interesting applications for this device. If developers are interested, users would also be interested as well as they have more choices in terms of applications for this device.

Now, I could not find a page where its specs are given. The specification details given in the press release are scattered. So here is the consolidated specification of this device that I could derive from the press release. The list is kind of crude and is incomplete. But is better than what is mentioned in the press release :)

Hardware Specification:

• Screen Size: 4.13" (800x480 pixel resolution)
• Connectivity: Bluetooth and Wifi
• Touch screen and Sliding Qwerty keyboard
• GPS
• Integrated VGA camera
• External Memory: 10GB Memory Card (Optional)

Software Specification:

• Maemo Linux Operating System
• Mozilla Web Browser with AJAX and Adobe Flash 9
• Skype
• Video Gizmo
• Rhapsody
• Built-in maps and Satellite navigation
• Boingo
• Earthlink
• The Cloud

Highlights:

• Offers true Web2.0 experience.
• Open platform. Gives an opportunity for the open source developers to take part.
• Touch Screen & Qwerty keyboard available

My Thoughts:

As, I have mentioned before, Mobile web is picking up pretty well and it is going to be next happening this after the PC revolution. Your life is more and more going to depend on these intelligent mobile devices. I wouldn't be surprised even if people stop buying PCs 10-15 years down the line when all they need is accessible through a mobile device.

Nokia realizes the potential for a Mobile Internet Device and is got a lead with their Internet Tablet series.

The iPod touch, I feel is more or less similar to the Internet Tablet. Both these devices are going to prove that mobile devices are a capable platform for accessing the Internet.

Now that brings up an interesting point. Nokia and Apple are competing with each other directly. While Nokia shows the media player functionality to their Internet Tablet, Apple has brought Web Browsing capabilities to the popular iPod media player.

Nokia, I feel has an obvious advantage here. Having been the leaders in Mobile phones, they are well placed to come up with more innovations to their devices. Also, the Internet Tablet provides an open platform for developers to value-add by writing applications of their choice. iPhone/iPod touch are very restricted in terms of supporting the developer community. Apple may lead the race for now in terms of usability and multi-touch features of their device. But its a matter of time before these features become a commodity.

Rumours about Gphone hardware manufacturer!!

Fortune news has got news that HTC, a taiwanese company, is manufacturing phones that come pre-loaded with Google's operating system for mobile phones. There is no news on model of phone or any other details of the Gphone capabilities.

But my gut feeling says that Google is going to use Embedded Linux (stripped down version of Linux) on Gphone with tight integration with their other services such as Gmail, Google Maps, etc. Also, the current trend shows that Linux is going to dominate mobile devices like never before.

Below is the link to Fotune News about rumours on hardware manufacturer for Gphone.
http://techland.blogs.fortune.cnn.com/2007/10/15/chinese-whispers-50000-gphones-shipping-out/

Race for Linux based Mobile Operating System

Phew.. what a journey through the world of mobile internet devices, mobile web browsers and operating systems for mobile devices. I am referring to the link after link journey of mine that was spawned from the links given in this post by Schrep on Mozilla's plans for going mobile. Schrep talks about what are Mozilla's plans to take Firefox onto mobile devices. In his post he had given reference to Intel, Nokia and couple of other links pertaining to how mobile web was really taking off and that it justified Mozilla's focus for a mobile browser.

During this journey (browsing) today, one aspect is very clear, that is, there is this race towards coming up with a Linux based mobile operating system.

Let me elaborate more.

First, I read this interview of Matt Zimmerman (CTO of Ubuntu) where he explains about Ubuntu Mobile, an effort by Ubuntu to bring an Ubuntu flavor on mobile devices. He says that there is a possibility of mobile devices coming up with Ubuntu Mobile installed, as early as 2008!!!

Next I read about Nokia's Maemo initiative where they have come up with a framework for mobile internet devices built on top of any linux operating system running on any device (including mobile phones.. possibly).

Then I read this news on how ARM is trying to come up with a better version of Linux well suited for mobile devices. You can find more information about ARM Mobile Linux Platform here.

And then Intel has its own initiative on bringing Linux on mobile internet devices called Moblin.

And finally how can I forget about the rumoured Gphone which many say (like this latest news on Fotune and The Register) that it is Google's effort in bringing in their own Linux-based operating system for mobile devices.

So what do you think are the least common denominators from all the above news.

Linux is going to dominate the embedded device space:

Mobile phone vendors like Nokia, Motorola and Palm either have their versions of embedded Linux running on their phones and they are under development right now.

Its not just mobile phones but other devices like Internet Tabloids would also run on Linux.

And from my experience on set top boxes, I know Linux has made in-roads there as well.

Chipset Vendors are desperately trying to define a mobile platform based on Linux:

All mobile chipset vendors (like Intel, ARM, Broadcom, etc.) seem to be defining a Mobile Linux Platform where they are more than willing to provide support to the developer community in supporting their hardware. Reason, they see lot of potential for mobile devices and they want to make their platform developer friendly.. especially Linux friendly.

Today's browsing on internet has been very useful and given me a lot of perspective on mobile computing.


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